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This post was made possible by PowToon Limited through compensation. The actual contents and opinions are the sole views of the author, who maintains editorial independence, even when a post is sponsored. For more details, please read. There’s something special about animation. It has a wonderfully potent ability to capture the attention of people by drawing them in – in a way that the written word, and live action video simply cannot. There’s a reason why some of the longest running TV franchises (with Family Guy, The Simpsons and South Park being three very good examples) are animations.

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There’s something unambiguously magical about the format. Indeed, as a marketing tool, animation has no equal. Some of the most iconic advertising campaigns have been animations.

The problem is that it’s remarkably expensive to create compelling animations. You need a team of skilled artists, editors, producers and sound engineers; a massive budget; and a lot of time to create anything worthwhile. Movie hum saath saath hain full movie.

Furthermore, if you create a traditional animation, you’ll find that your costs increase as the duration of your movie increases. With that in mind, have you ever thought about what would happen if it became drastically cheaper, quicker and easier to produce awesome cartoons? And then I discovered, and their brand new presentation service,. Meet PowToon was founded in 2012 in London by Russian-born entrepreneur Ilya Spitalnik as a way for startups to create compelling animations in the browser, without spending tens of thousands of dollars.

This is vital, as many startups operate on wafer thin budgets, and often lack the funds to even pay for a marketing team, let alone for flashy adverts. And yet, videos are easy to share. People don’t tend to ‘bounce’ from websites when there’s a video in the mix. As marketing tools, they’re incredibly powerful. Since the creation of PowToon, millions of people have used it to create beautiful marketing and learning material, without spending a fortune.

Indeed, it’s possible to create a portfolio of long, HD quality and watermark-free cartoons with a for just $228 per year. For context, that’s less than the cost of a cheap camcorder. There’s also a free plan, if you’re so inclined. This produces watermarked videos in standard definition quality.

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Sadly, they cannot be downloaded. Those signed up to a Pro PowToon plan can download their videos and re-upload them on the likes of YouTube and Vimeo. For those working in the social media and marketing industries, there’s even a plan for agencies. This will set you back just short of $700, and creates videos in full HD quality with third-party transfer and monetization rights. But are the animations produced any good any good? The following animation was made with PowToon in under two hours – take a look and decide for yourself: Admittedly, as a medium, animation is a forgiving one. You don’t have to worry about shaky cameras or bad lighting.

You don’t have to worry about unconvincing acting and awkward body language. There’s a reason why most of the notoriously bad commercials tend to be live-action ones. That’s where PowToon shines. You don’t need to have any real expertise or experience to make something look good. You just need to be able to drag and drop, and know how to structure a narrative. It was for this reason I soon found myself falling in love with PowToon.

There was something viscerally intuitive about this service. From the process of signing up, to creating scenes; each step of the PowToon experience had a genuinely intuitive flow about it. Once you’ve signed up, you can start creating movies. There are some pre-made animations available for your use, as well as some royalty free music and styles. The free plan gives you ten of each, although as you would expect, if you invest in one of the paid plans, you gain access to more of them. Incorporating them in your animations is a simple matter of dragging and dropping them into your scene.

One thing that impressed me was the staggering number of things that are animatable. Text can be written to the screen word by word, or with an ethereal hand which draws each letter of the phrase to the screen.